SEO for clients - simplifying web marketing - SEM and SEO included :)

80% of the information/knowledge is available on web but 99% of it is difficult to understand. This is an attempt to simplify the complex world of web marketing. An aware client can make (and help us make) better decisions. We and our clients are on the same boat, one can't win without the other and this series will help our clients understand the what, why, when, who and where part of our process.

Every Wednesday, we send an educative mail to our clients. Some of the latest samples are available here. (Email at nirupam.roy@digitalavenues.com to subscribe to the weekly exclusive emails)

1. The practical parts of SEO for clients and how one can achieve better rankings - by Aji(Leader) - 18th June 2008
2. Is your seo company taking you through short term gains a permanent ban? - by Aji(Leader)- 25th June 2008
3. Content for Sales - Role of clients - by Aji(Leader) - 2nd July 2008
4. Right Marketing Strategy Mix for Startup Sites - by Aji(Leader)- 9th July 2008
5. Quick check on your Adwords Optimization(basic) for clients - by Aji(Leader) - 16th July 2008
6. #1 Thing for Starting Your Web Business - by Aji(Leader) - 23rd July 2008
7. Link Building - Role of Clients - by Aji(Leader) - 30th July 2008
8. Keyphrase Analysis - Role of Clients - by Aji(Leader) - 6th August 2008
9. Keyphrase Discovery - Role of Clients - by Aji(Leader) - 13th August 2008
10. What Happens if Google Vanishes Tomorrow? - A Warning Sign for Clients - by Aji(Leader) - 20th August 2008
11. Client Service Area - Complete Guide - by Aji(Leader) - 27th August 2008
12. "Whose design is it anyway?" – Expected and Unexpected role of clients in website designing – Part 1 - by Aji(Leader) - 3rd September 2008
13. Few Common Customer Queries - Part 1 - by Aji(Leader) - 10th September 2008
14. True value of link - grow over green PR bar - (Additional) by Aji(Leader)
15. Quality Architecture for Website Development - by Aji(Leader) - 24th September 2008
16. V for Video, V for Viral and V for Victory - by Aji(Leader) - 1st Oct 2008
17. Web Affiliate Marketing System - by Aji(Leader) and Ranadeep (PPC Expert and Affiliate Marketing Enthusiast) - 15th Oct 2008
18. SEO for Shopping Carts - 29th Oct 2008
19. Non Technical clients with Great Ideas but bad technical team - 6th Nov 2008
20. 10 things client must do to help web marketing team - 19th Nov 2008
21. Blog Optimization - Blog SEO .... what is Blog by the way? - 3rd Dec 2008
22. Ranking is Dead - 10th Dec 2008
23. Know everything about CMS - 17th Dec 2008
24. Christmas and SEO - How web marketers use festivals for long term traffic - 24th Dec 2008 (Happy Christmas)
25. Learn from Amazon that claims record sales in recession 2008 - 31st Dec 2008 (Happy New Year)

Others

1. SEOMoz - Solving Duplicate Content Issues with Http and Https - 2008, by Aji (Leader)
2. WebMasterWorld - Keyphrase Analysis through Matrix - 2005, by Aji (Leader)

Useful docs for clients

All docs are under open license.

1. Client Discovery Questionnaire for clients (Doc file)
2. Weekly report format (Coming soon).
3. Questionnaire for SEO companies (Coming soon).
4. Content writing check list for clients (Coming soon).
5. PPC weekly report (Coming soon)

(We are testing these documents before finalizing it. Please provide your feedbacks.)

Books we recommend for clients

Some of these books can be extremely helpful for web business owners:

• 
  The Non-Designer's Design Book


• 
  Letting Go Of The Words


• 
  Don't Make Me Think


• 
  The Big Red Fez


• 
  Meatball Sundae: Is Your Marketing out of Sync?


• 
  Prioritizing Web Usability


• 
  Designing Web Usability


• 
  Information Architecture for the World Wide Web
• 
  The Definitive Guide to Google AdWords by Perry Marshall

Websites we read (more to come)

1. http://www.miislita.com/ - Your Source for Information Retrieval and Intelligence - "Where Marketing Meets Science"
2. http://glinden.blogspot.com
3. http://googlewebmastercentral.blogspot.com/
4. http://www.mattcutts.com/blog/
5. http://www.webmasterworld.com
6. http://www.grokdotcom.com

Good tutorials for clients

1. help.yahoo for small business
2. Articles for Entrepreneurs by Paul Graham
3. The Cathedral and the Bazaar